The simple fact is that people respond to stories. People aren’t moved to action by lots of dry data, or complicated PowerPoint slides. They are moved and engaged by storytelling. And that is why storytelling is so important in your presentations. Storytelling makes it easier for you to engage people and get their attention.
Over the last several decades psychologists have studied how stories affect the human mind, and results have repeatedly shown that our attitudes, fears, hopes, and values are strongly influenced by stories. In fact, stories are more effective at changing beliefs than information that is specifically designed to persuade through argument and evidence.
THREE has created a specialized methodology for turning essential information into powerful messaging. Using a proprietary brainstorming technique and a series of worksheets and templates we’ve developed, participants learn how to rapidly organize their thoughts and put them into clear and compelling language for interviews and presentations.